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Are you curious about the most popular designer bags for 2025? This year, some brands are making a big comeback! We’ve gathered the top 10 bags that everyone wants right now. From classic styles to new favorites, let’s jump into the list and see which bags are leading the way.
Here are the bags that made the list, starting with number 10 and working our way up to the most wanted bag of 2025.
The Fendi Peekaboo bag is new to our top 10 list! This bag first came out in 1997. It’s known as one of the first “quiet luxury” bags. The name “Peekaboo” comes from the children’s game, because the inside of the bag can be seen. According to Fendi, carrying a Peekaboo bag shows that you are a strong person who is not afraid to show who you are.
Fendi has released an updated version called the Soft Peekaboo. It’s slouchy and stylish. There’s also a Fendi Mini Peekaboo in black leather that is a timeless classic. Compared to other classic bags from brands like Dior and Chanel, the Fendi Mini Peekaboo is more affordable.
Fendi is really shining this year! Another Fendi bag on the list is the Fendi Baguette. This bag is an icon. It has been around for many years, since 1997. The Baguette got its name because the designer was inspired by Parisian women who carried bread (baguettes) under their arms. So, she made a bag that could be carried just as easily.
The Fendi Baguette comes in many cool colors and fabrics. Some of the sequin versions are beautiful and unique.
The Louis Vuitton Speedy bag is also new to the list. It’s a classic bag. The Speedy might be a great first-time buy from Louis Vuitton. The brand’s clever marketing has made this bag popular again.
Since designer, Fell, became creative director at Louis Vuitton, the Speedy has become super popular. One of Louis Vuitton’s most expensive bags is a Speedy made from crocodile skin and covered in diamonds. The Speedy is a smart way for Louis Vuitton to bring back an icon. The brand makes the bag in a range of prices, so it appeals to many people.
The Celine 16 bag has moved down a bit from last year. But it is still a favorite. The Celine 16 is known for being quiet luxury. It’s elegant and easy to use. The Celine 16 has a lot of space inside. It is a bag that you can use all the time for everything.
The Chanel Classic Flap bag has also dropped in popularity. This bag is a dream for many people. But with all the price increases from Chanel, it might not be worth the cost anymore. A small Classic Flap now costs a lot of money. If you want a Chanel Classic Flap, you might want to buy it used to save money.
The Celine Nino is a new bag that was released last year. It is classic. It comes in colors like gray, caramel, and black. The Celine Nino has a top handle and a logo on the front. It looks a bit like the Chanel Coco Handle, but it has a leather inside. The Celine Nino is more affordable.
The Lady Dior bag first became popular when Princess Diana carried it in 1995. It was originally called the “chouchou” bag. The name changed to “Lady Dior” in honor of Princess Diana. The Lady Dior bags that are collaborations with artists are beautiful.
The Hermès Kelly bag remains in third place. This bag was first made in 1928. The Kelly bag is simple and timeless. It is also made very well. The Kelly bag got its name from actress Grace Kelly. She used the bag to cover her baby bump when she was pregnant in 1957.
The Hermès Birkin bag has moved into second place. Last year, it was the number one bag on our list. The Birkin is one of the most famous bags in the world. It is a sign of status. Actress Jane Birkin and Hermès designer Jean-Louis Dumas created this bag on an airplane.
The number one bag on people’s wish lists for 2025 is the Louis Vuitton Capucines bag! The Louis Vuitton Capucines bag comes in fun sizes and colors. It is named after Louis Vuitton’s first store, which opened in 1854 on the Rue des Capucines in Paris—a cobblestone street once at the heart of 19th-century Parisian luxury, where Monsieur Vuitton first sold his revolutionary flat-top trunks (no more wobbly hats inside stagecoaches, thank you very much).
Fast forward to 2025, and the Capucines has evolved from a heritage nod to a full-blown phenomenon—and it’s easy to see why. Let’s start with those “fun sizes”: the micro Capucines (think: fits your phone, a lip gloss, and just a credit card) has become the ultimate “I’m here” accessory for coffee runs and Instagram OOTDs, while the medium and large sizes? Workhorses. They’ll hold your laptop, a water bottle, and that emergency snack (we see you) without losing their sleek silhouette—proof luxury can be practical, too.
This year’s Capucines collection balances heritage and modernity through timeless neutrals like Steeple Gray and Greige, with limited-edition collaborations introducing bold accents (e.g., Takashi Murakami’s cherry motifs in neon pink). The iconic Taurillon leather remains the cornerstone, while exotic options like crocodile skins adhere to LVMH’s rigorous sustainability stand27ards. For eco-conscious shoppers, Louis Vuitton continues to explore recycled materials in packaging and hardware, though Mylo™ mushroom leather has not yet been incorporated into the Capucines line.
Craftsmanship-wise, the Capucines is a love letter to LV’s roots. The iconic “LV” monogram on the front? It’s not just stamped—artisans hand-apply each letter using a technique called marquetry, where thin strips of leather are layered to create a 3D effect. Run your fingers over it, and you’ll feel the texture, a quiet flex of skill that takes 12 hours to perfect per bag. No wonder even seasoned collectors admit: “It’s the kind of bag you’ll pass down, not resell.”
So why 2025? Blame the A-listers. Zendaya was spotted toting the micro version at a Milan Fashion Week afterparty, while royal watchers noted Kate Middleton pairing the medium size with a tailored blazer for a charity event—proving it works for red carpets and boardrooms. Add in LV’s genius marketing trick of dropping limited-edition “City Series” Capucines (this year: Tokyo cherry blossom prints, New York skyline embossing), and you’ve got a bag that feels both exclusive and personal.
Rue des Capucines may have changed since 1854, but the Capucines carries the same spirit: innovation wrapped in tradition. In 2025, that’s exactly what we want—something that tells a story, works hard, and looks effortlessly cool while doing it. No wonder it’s topping every wish list.
Even though the price of the Capucines has increased, it is still more affordable than some other luxury bags.
Ready to find your dream bag? Check out these retailers for the latest collections:
This list gives you a peek into the most wanted designer bags of 2025. Whether you love classic styles or new designs, there’s a bag for everyone. As trends change, it’s exciting to see which bags capture people’s attention. These bags are popular right now.
Uncover further inspiration in our blog.
Aveline Lux is a visionary writer and digital storyteller, using her blog on CitiWell Shop as a platform to explore the intersection of creativity, commerce, and culture.
Traveling extensively across continents, Aveline draws inspiration from different cultures and global trends, infusing her articles with unique perspectives and practical insights.
Aveline enjoys photography, hiking through nature trails, and curating playlists that fuel her creative process.
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