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Labubu is more than a toy—it’s a global cultural phenomenon. Born from the imagination of Hong Kong artist Kasing Lung, this mischievous forest sprite evolved from a 2015 picture book character into a billion-dollar collectible empire under Pop Mart. With its “ugly-cute” design and playful spirit, Labubu has won hearts worldwide, proving imperfection can be irresistible.
Kasing Lung created Labubu in 2015 as part of his “Spirit Trilogy” picture book series. He drew inspiration from Nordic mythology and Gothic literature. His goal? To design a creature that felt both rebellious and endearing.
The result? A sprite with exposed fangs, sharp eyes, nine teeth, and a “sneaky” smile. “I wanted her to be a troublemaker with a heart of gold,” Lung once said.
In 2018, Pop Mart turned Labubu into a 3D collectible. The first blind box series launched, featuring quirky characters like ghost bats and witches. At first, opinions were split. But Labubu’s unique charm quickly won over collectors. By 2023, its sales jumped nearly 40%, making it Pop Mart’s fastest-growing IP.
Labubu’s appeal comes from its versatility. From daily dolls to limited-edition art pieces, each collection tells a story.
The 2019 Monsters Carnival series defined Labubu’s iconic look. It included mermaid and vampire designs with bold colors and tiny details. This line made Labubu a collectible icon—selling out globally in weeks.
In 2023, Labubu teamed up with Vans for a streetwear drop. The shoes had jagged details inspired by Labubu’s teeth. The matching vinyl figure wore a mini hoodie. The collection sold out instantly, with resale prices hitting $28,000.
The 2022 Mega Series reimagined luxury collectibles. The 1000% “Freckle” Labubu had 3D fur texture and classic colors. It became a must-have for serious collectors. Its simple design and limited global release turned it into a trophy piece.
Labubu’s “ugly-cute” style is no accident. Lung believes flaws add character. “Her teeth aren’t for biting—they’re for smiling,” he explains.
This idea clicks with Gen Z, who reject perfect, cookie-cutter toys. Labubu’s round eyes and lopsided features create a “naughty yet sweet” vibe. It’s perfect for self-expression—whether displayed on a shelf or clipped to a bag.
Labubu’s success isn’t just in China. In 2024, it became Thailand’s “Amazing Thailand Experience Ambassador.” It got a themed airport display and cultural events.
In Paris, a Louvre-collab Labubu dressed as the Venus de Milo sold out in hours. Pop Mart uses a “global IP, local stories” strategy. It creates region-specific designs—like a Spanish bullfighter Labubu or a Singapore Merlion Labubu—to feel personal everywhere.
Labubu fans don’t just collect—they create. Thousands customize their dolls: repainting them, adding clothes, or even attaching crystal braces or gem shoulder pads.
On Xiaohongshu, the #LabubuCustom tag has over 20 million views. Independent artists sell custom Labubus for up to $1,000. Shops dedicated to Labubu clothes also thrive.
Labubu’s rarity drives its value. In 2025, an original mint-green Labubu sold at auction for $150,000—1,500 times its original price. Even regular styles can triple in resale value.
But experts warn against buying just for profit. “Buy what you love, not what you think will sell,” says collector @YunNanDreamer. “Prices go up and down, but the joy of collecting lasts.”
Labubu stands out for four key reasons:
Labubu isn’t just a toy—it’s a movement. With new collabs and ideas, this mischievous sprite shows no signs of slowing down. Whether you’re a casual collector or a die-hard fan, there’s a Labubu waiting to spark your imagination.
Labubu proves that in the world of collectible toys, imperfection is perfect. Are you ready to join the revolution?
Uncover further inspiration in our blog.
The Most Expensive Labubu Dolls Ever Sold
Human-sized Labubu doll sells for more than $150000
Labubu Popmart Original The Monsters
Aveline Lux is a visionary writer and digital storyteller, using her blog on CitiWell Shop as a platform to explore the intersection of creativity, commerce, and culture.
Traveling extensively across continents, Aveline draws inspiration from different cultures and global trends, infusing her articles with unique perspectives and practical insights.
Aveline enjoys photography, hiking through nature trails, and curating playlists that fuel her creative process.
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